About With Purpose

Each year With Purpose partners with a selected organisation, donating strategic brand and creative services on a project that will help them tell their story, build awareness, and grow their voice as an organisation of purpose.

How it works

Application process

Purpose led organisations are invited to apply to receive strategic creative services grant.

Applications are open 1st July 2023 and close 31st September 2023.

Finalists will be invited to be interviewed by our selection committee during October.

The final recipient will be notified by the end of November 2023.

Project commencement early 2024.

You can download the application here.

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What kind of services does With Purpose cover?

With Purpose provides a range of strategic and creative services to help you develop your brand and communication.

Once selected to receive our services, we will work closely with you in understanding the change you wish to effect. Together we will define the scope of the project, deciding which of the following services will best meet your needs.

Brand Strategy and Development (competitive positioning and basic organisational messaging such as mission / vision / values or equivalent)
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Brand Identity (custom logo and visual identity, colour palette, typography, and lookbook that provides examples of how to apply your new brand across various applications and channels)
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Fundraising / awareness campaign (campaign strategy, basic customer personas and conversion journey, campaign name and logo, colour palette, campaign lookbook, example merchandise, advertising suite and social media templates)
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Campaign micro-site (campaign strategy, micro-site strategy, basic customer personas and conversion journey, sitemap & information architecture, UX & prototype design, micro-site design and development plus device optimisation – hosting not included)

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You may receive one or more of the services listed. Services provided vary from year to year depending on the recipient’s needs.

We will then work with you over 8 to 12 weeks to co-create solutions that will help increase the impact of your organisation.

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Who is it for?

Who can apply?

We partner with purpose-driven organisations with a mandate for creating positive social and environmental change; whether you are just starting on your change-making journey or are an established progressive organisation.

If you are a not-for-profit organisation, social enterprise, community-focused or purpose-with-profit business based in the Canberra Region, with an operating budget under $750K then With Purpose is for you.

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Bold Ambition

If you are working to tackle society’s most critical challenges such as poverty, climate change, sexual violence, mental health, in-equality, homelessness or any crucial issue then With Purpose is for you.

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If you wish to stand out from the crowd, build awareness, attract supporters and drive engagement then With Purpose is for you.

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If you want to invest in your brand and communications increase your impact then With Purpose is for you.

What’s in it for you?

Supercharge your communication

This is an opportunity to gain access to a highly professional and experienced creative team ready to help you build bold brands, craft compelling stories and create cut through campaigns to build awareness, understanding and engagement that broadens your reach, grows philanthropic donations, and motivates your audience to sit-up, listen and take action.

We work collaboratively with you to develop effective brand and messaging strategies, and create distinctive design outcomes to help you realise and fulfil your core mission and communicate your cause with greater impact.

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Change doesn’t stop with great design

We make sure that by the end of the process you feel confident communicating your message, we help build long term knowhow by sharing practical ways of managing your brand communication, ensuring you can focus on creating meaningful change.

Our ask of you

We can’t do it alone

We want to support you, and in turn we need your commitment and engagement to make the experience worthwhile.

To make sure we are fully aligned with your vision and needs, we will need you to designate staff who are able to meet on a regular basis to discuss the project needs and progress.

You will also be responsible for making decisions to agreed deadlines throughout the project.

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The best things in life are free

We provide the best bits for free – brand and communications strategy and design - however you will also need to factor in a budget for external services that may be required on the project such as printing, production costs, photography, illustration and web hosting (min. $10k would be reasonable).

You may also want to consider whether you have any relationships with other suppliers who would also be willing to donate their time or services to your organisation or project.

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Full and frank

We are interested in hearing all about who you are and what you stand for. The more we know about you and your goals, the more satisfying the experience and outcome will be – so please be as full and frank in your application as possible.

Apply now

Are you ready to supercharge your organisation’s strategic brand and communications to create purposeful change?
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Start your application today and stay ‘on-purpose’.

Start your application

Would you like to know more?

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Was, is and always will be Aboriginal land.

With Purpose and Limegreentangerine acknowledge the traditional custodians of the land our studio stands on, the Ngunnawal people and extend this respect to all First Nations peoples, including Elders past and present.

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